Contribution to the analysis of incremental innovation as a stimulator to improve the environmental performance: the case of industrial structures in Morocc
Author(s): Amina Tourabi
Abstract: Between innovation and environment are several common aspects as the removed value, common stimulators, and their contribution to the overall performance of firms and sustainable development. In fact, if the environment is a broad scope of ameliorative innovation, it is the tool less engaging and most stimulating to the company to participate in environmental performance. We intend through this paper present a synthesis of different stimulators for the development, emergence and dissemination of innovations for the environment and clarify the determinants of the ability to innovate "environmental" polluting industrial structures. The empirical investigation which focused on the five most polluting industrial activities in Morocco (Sous Massa Draa Region SMD), is to first, analyze the nature of pacemakers dynamism of environmental innovations, and to link incremental innovations involved with the components of the environmental performance and in the end to study the determinants of the ability to innovate green each specific activity observed, and this through the case method enriched by semi-structured interviews with management responsible the environment within the company.