Vol. 2, Issue 4 (2015)
Author(s): Manzoor Ahmad Khan
Abstract: MICE tourism is a perfect way of combining business with pleasure. MICE tourism presents unique opportunities for business development, be it an informal conversation with old partners and meetings with prospective investors, customers and suppliers, information exchange or introduction to new technologies. The Meetings, Incentives, Conferences and Exhibitions (MICE) industry is extensively and rapidly growing and is largely associated with travel for business purpose. The MICE industry - a service industry combining trade, transportation, finance, and travelâ€”has been active in Europe and America for over a century. In this paper an attempt has been made to discuss the MICE tourism and also its future and prospects in India.