International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development






ISSN Online: 2349-4182
ISSN Print: 2349-5979


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 2, Issue 4 (2015)

MICE TOURISM


Manzoor Ahmad Khan

MICE tourism is a perfect way of combining business with pleasure. MICE tourism presents unique opportunities for business development, be it an informal conversation with old partners and meetings with prospective investors, customers and suppliers, information exchange or introduction to new technologies. The Meetings, Incentives, Conferences and Exhibitions (MICE) industry is extensively and rapidly growing and is largely associated with travel for business purpose. The MICE industry - a service industry combining trade, transportation, finance, and travel—has been active in Europe and America for over a century. In this paper an attempt has been made to discuss the MICE tourism and also its future and prospects in India.
Pages : 299-304 | 17727 Views | 16973 Downloads
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