International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development






ISSN Online: 2349-4182
ISSN Print: 2349-5979


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 2, Issue 4 (2015)

A study on customer satisfaction of a selected branded two wheelers in south Coimbatore


D.Vijayalakshmi, M. Shantha Kumari, S. Deepika

In the present era, customer is the centre point of all the marketing activities and all the players in the market are trying to hold their place in the minds of the consumers. Their satisfaction plays an essential role for the success of any business. Branding is around for centuries as a means to identify and differentiate the goods and services of one producer from those of another. It is considered to be the valuable assets of a business. The brands such as, Hero, TVS, Suzuki, Bajaj, Honda, Mahindra, Royal Enfield and Yamaha are the popular brands in the Two wheeler automobile industry. In this backdrop the study has been undertaken to study the satisfaction level of the customers towards selected branded two wheelers in south Coimbatore city
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