Covid-19 and its impacts: Online shopping in rural areas of Idukki district
R D Arjunraj, Franco Tom, Abin Abraham
E platform-based businesses are gaining wide popularity in the current decade. A large number of consumers are attracted to these kinds of online shopping sites as a result of huge offers, convenience for shopping, wide variety of products, etc. In spite of the above-said reasons the present scenario of Covid-19 also boosts online sales or e Commerce. While we give prime importance to safety, we prefer to get the goods and services delivered at our doorstep, but in rural areas, the reach of e-commerce platforms or shopping sites is relatively less as compared to urban areas. In this study, we try to find answers to some questions related to the present scenario of Covid-19 and its impact on online shopping in rural areas by collecting the required data from 100 respondents in Chakkupallam Grama panchayath using a self-made questionnaire.