A Case Study of Poultry Marketing and Trade in Juba County Central Equatoria State, South Sudan
Lado MM, Mogga IJ, Ochi EB, Abdalla AM
Poultry marketing and trade is a lucrative business practised in small and large-scale sectors worldwide. A 10-week case study was conducted in Juba County to identify the driving forces of marketing and trade on poultry products. Key Informants’ Interviews (KIIs) using semi-structure questionnaire to 136 respondents, observations and desk review were made. Descriptive statistical analysis and Statistical Package for Social Sciences (SPSS) were used. Quantitative gender analysis revealed that females were the majority (63.88%) in poultry marketing and trade compared to males (36.11%). Ostensibly, women (38.89%) and children (33.33%) were responsible for poultry keeping at household level. Capital acquisitions were derived from personal saving (52.78%) and loaning from friends (47.22%). Hotel and restaurant firms (61.11%), and individual consumers (25%) represented potential buyers compared to other buyers (13.89%).Ranking of consumers’ preferences revealed a higher rate in Indbro Rainbow Roaster imported from Uganda (42%) compared to indigenous breeds in Juba County (30%), and the other imported Ross 308 Broiler (22%) and Indbro Fast Broiler (6%) breeds. The consumption pattern of frozen chicken accounted higher for Indbro Rainbow Roaster (72%) compared to Ross 308 Broiler (17%) and other local breeds of Juba County (11%). Supply and demand of frozen chicken carcasses and fresh eggs differed from one market to another. Poultry keeping, marketing and trade help women supplement home economy which provides an economic empowerment and self-reliance. Microfinance system is highly needed to enhance women entrepreneurship in Juba County, Central Equatoria State, South Sudan.