Vol. 7, Issue 6 (2020)
Consumer’s perception towards social media advertising
Author(s): Nidhi K Naik
Abstract: Social media is a model way to advertising and easy way to communicate and make it under stable to customers with many creativity. Social media is a platform for advertising present their products to cover huge audience, using innovation, make interesting, attractive, changing the way to reach their prospective target customers, information is communicated to and from people around the world. The rapid use of social media such as blogs, messing app, some gaming app even and other social networking sites and media-sharing technology is changing the way firms response to consumers needs and wants and changing the way they response to their competitors. Every companies are concentrating upon social media and using it as a marketing tool due to its wide reach and economic characteristic. This study was based on knowledge and perception of social media advertisements and relationship between social media and consumer behaviour with the help of 100 respondents as sample size. Statistical tool one sample t-test and Chi-square is used to analyze the results is there is no association between gender and customer attitude but respondents trust on online adverting and they believed that social media advertising help them to making decisions for buying products.