Impact of advertisement in the purchasing decision of samsung products
Dr. Prakash C, Thomson Mathew, Boban T Auguestine
Advertising was introduced by Egyptians who used Papyrus for sales messages and wall posters, billboards, signboards and outdoor advertising as the most ancient form of advertising. The tradition of wall painting and wall chocking is found in the ancient culture of Greece and Romans and as well in India, which could be now seen in many, parts of the world. Researchers found that Samsung had improved their ads in a truthful manner which increase the customer’s faithfulness towards the brand and they were conscious in creating more entertain able concept in advertisement, which will attract so much people. Some time it may either affect the price or quality of the goods and services provided by the company. The advertisement should provide all details regarding the new products and new use, price, features, availability of an existing products. Celebrity endorsement will improve the standard of advertisement and it also increase the viewers of an advertisement. Other than advertisement, Samsung provides more after sales services it will encourage the brand loyalty of customers. It is evident that the customers give importance to advertisement to know about new trends, quality of the products and consumer loyalty.