Vol. 6, Issue 3 (2019)
Consumer attitude towards cosmetic products in Srivilliputhur
Author(s): R Padmaja
Abstract: In the modern world due to the impact of western culture the people even in the rural areas are also attracted towards the different cosmetics. There is wide variety of cosmetic companies such as cavinkare, Unilever Limited, Indian Tobacco Corporation, Himalaya, VLCC, Matrix, Bio metric etc., producing more number of products. These companies are producing hair care products, face wash, soaps, fairness cream moisturizer etc. The study was carried out in Srivilliputhur and the researcher has collected data from 80 respondents. Chi square test is used to test the hypothesis there is a significant association between age and attitude of the consumers towards cosmetic products. This paper reveals about the attitude of the consumers towards the various cosmetic products in the study area.