International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 4, Issue 9 (2017)

Craft of India: Luxury context


Sanjeev Kumar Jharkhede, Dr. Poonam Sachdev

India has always been famous for its rich tradition and crafts worldwide. This was the reason why even most of the invaders were attracted towards India. Nowadays tourists travel to India getting allured with the myriads of Arts and crafts practises present here. With exports rising every year, today, Indian Handicrafts have shown a great potential in the domestic as well as international market. But this rise in the demand of ‘Handcrafted Indian Products’ at the global level has also opened doors for many threats that may result in the exploitation of artisans and the craft itself (As happened in case of ‘Chandua of Pipili’). As such, it becomes quite important that crafts must have a higher perceived value, globally, to satisfy the needs of the artisans and the entire craft industry itself, it must turn into luxury. This Paper takes this argument forward and tries to explain the reasons why it is important to turn craft into luxury.
Pages : 29-32