International Journal of Multidisciplinary Research and Development


E- ISSN: 2349-4182
P- ISSN: 2349-5979

Vol. 4, Issue 6 (2017)

Growth of ecommerce in India and present scenario

Author(s): Dr. Ritu Sharma
Abstract: E commerce has changed the way business is done in India. E commerce allows people to browse a wider range of goods, look for more specific products and compare prices more easily than traditional stores. The Government of India has taken several initiatives for modernization and improving the e commerce sector. The Digital India programme aims to offer government services online. Demonetization, reduction in cash transactions, improved net banking facilities and technology enabled innovations like digital payments and e marketing also helped in faster growth of e commerce sector. The present paper attempts to study the growth of ecommerce in India and factors responsible for its growth.
Pages: 270-273  |  1753 Views  1198 Downloads
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