Vol. 4, Issue 6 (2017)
Growth of ecommerce in India and present scenario
Author(s): Dr. Ritu Sharma
Abstract: E commerce has changed the way business is done in India. E commerce allows people to browse a wider range of goods, look for more specific products and compare prices more easily than traditional stores. The Government of India has taken several initiatives for modernization and improving the e commerce sector. The Digital India programme aims to offer government services online. Demonetization, reduction in cash transactions, improved net banking facilities and technology enabled innovations like digital payments and e marketing also helped in faster growth of e commerce sector. The present paper attempts to study the growth of ecommerce in India and factors responsible for its growth.