Vol. 4, Issue 3 (2017)
Is sprituality one of the basic marketing strategy used by Patanjali?
Author(s): Reena Yadav
Abstract: The marketing through spirituality is one of the hot topics now a day because of the fact that spiritual marketing has great influence on consumer’s consumption behaviour. As a result of which spiritual organizations now days have started producing and selling their own products. There are various dimensions of spirituality but in this research paper the focus is on performing prayanam and yoga. One such example is that of Patanjali. Swami Ramdev is one such guru who has been teaching people yoga and prayanam which people found to be very effective. Seeing people’s confidence in his teaching he launched various products in various product lines. This paper tries to study the factors behind the success of Patanjali, marketing strategies used by Patanjali and also the SWOT analysis of Patanjali.