Vol. 4, Issue 3 (2017)
Financial issues in event management practices: A Study with reference to unorganized event management practitioners in Salem district
Author(s): Dr. K Krishnakumar, M Arul
Abstract: The preparation of a budget is an essential part of event management. It is fundamentally important that Event practitioners are able to predict with reasonable accuracy whether the event will result in a profit, a loss or will break-even. The achieved by identifying and costing all probable expenditures and by totaling all expected revenues. The objective of the study is to know the personal details of unorganized event management practitioners and to study the company profile of the unorganized event management practitioner, finally to analyze the financial issues in event management practice. The primary research was done by using structured interview schedule using convenient sampling 85 practitioners of Salem district. The interview schedule contains questions to measure unorganized event management practitioner personal details and finance related issues in event management practice. Simple Percentage and T-test were used to analyze the data.