Abstract: EC presents one of the greatest opportunities and challenges in retail sector. E-retailing should be understood as a service that delivers different goods, ordered through the internet, fax or phone to the defined address by the customer. E-shopping is a form of virtual retailing as opposed to the usual stationary business. EC provides multiple benefits to the consumers in form of availability of goods at lower cost, wider choice and saves time and fuel. People can buy goods with a click without moving out of their house or office.