Vol. 3, Issue 9 (2016)
A Study on Consumer Perception towards Packaged Drinking Mineral Water with Special Reference to Coimbatore City
Author(s): Dr. K Vijaya Venkateswari, P Jeevitha, A Jacquelin Mercy
Abstract: In Indian scenario it is proved that packaged drinking water have special impact on consumer life. Because of low rainfall and water scarcity in almost all the parts of the country packaged drinking water has been introduced for human consumption. In recent times it is a boon to mankind and more convenience are realized. Whenever a common man purchases packaged water, he thinks that the quality is assures and it is safe water. Packaged drinking water is getting familiar as the aspect of convenience and quality has been guaranteed. The customers are having numerous brands in selecting the packaged drinking water, and the variety of packaged drinking water is also like mushroom with various styles viz., bottled, bubble top, can, and so on. But when the aspect of brand influences the purchase behavior of the customers influences the selection of brand, hence this study has been carried out to analyse the preference and buying behavior of customers consuming packaged drinking water.