Vol. 3, Issue 9 (2016)
Determinants of mobile phone usage behaviors of young users: Case of Turkey
Author(s): Nurdan Okten, Meltem Ozturan
Abstract: Mobile phone usage has increased rapidly widespread in Turkey as it is in most parts of the world, and especially among young users. The main objectives of this research are to explore the mobile phone usage behaviors of Turkish youth and to examine the factors affecting these behaviors. For this purpose an empirical study is conducted with young people by means of a questionnaire which has been developed based on previous researches and theories. It is administered to a total of 462 internet users aged 18 – 30 and a total of 431 usable data are collected. Frequency analysis is used for descriptive statistics, reliability analysis is applied to test internal consistency, and Chi-square analysis is used to estimate unique effects of different factors on mobile phone usage behaviors of young users. Descriptive statistics show the distribution of the respondents according to their demographic characteristics and mobile phone ownership aspects. The reliability of the questionnaire is high since the Cronbach’s alpha value comes out to be greater than 0.7 for the related multi item questions. Results of the Chi-square analysis indicate that the demographic characteristics and mobile phone ownership aspects of young users affect their mobile phone usage behaviors, but their socio-psychological mobile phone usage attitudes have no effect.