Vol. 3, Issue 6 (2016)
Destination branding: Impact of demographics on sources of information regarding tourists first awareness about Kerala as a tourism destination
Author(s): Dr. Jyothis T
Abstract: Tourism destination can be promoted through advertisement in the right media, using sales support techniques like brochure, folder, sales letters, display material and special offers like price reductions, free gifts and maintaining good public relations. This study focuses on the sources of awareness which give information to health tourists about Kerala. Hypotheses are tested to find out whether different sources of awareness and tourists age, gender and nationalities are associated.