Vol. 3, Issue 4 (2016)
Use pattern of newspaper service among the post-graduate students: A case study of Guru Nanak Dev University, Amritsar
Author(s): Dr. Kulvir Kaur, Naresh Nandan
Abstract: This paper explores the usage pattern of newspapers among the post-graduate students in the Guru Nanak Dev University, Amritsar. In order to have a broad overview of the use of newspapers, a questionnaire was conducted among 230 randomly selected university post-graduate students. The study seeks to find out the newspapers subscribed to by the university library and users preference in terms of time spent, language preferred, preference of newspapers, most liked sections and features and preferred media of newspapers. The study reveals that 69.6% of the post-graduate students read newspapers daily and 71.7% of them read the newspapers for the purpose of searching new jobs. Further the majority of the respondents (54.4%) of both the groups prefer print media and 49.1% of them think that print newspapers will never be replaced by the online newspapers. The study highlights the level of students’ satisfaction with regard to the availability of newspapers and problems faced while using newspapers both print and online in the university library. The findings have been prominently specified in the tables. The suggestions accordance with users’ feedback for improving the service further have been recorded.