Vol. 3, Issue 3 (2016)
Universal promoting methods of Mcdonald’s Corporation (with regard to India and Russia)
Author(s): Manu Nandal
Abstract: McDonald's is that the world's largest chain of hamburger nutrition restaurants. It serves in additional than one hundred countries. With the growth of McDonald's into several international markets, the corporate has become a symbol of globalisation and therefore the unfold of the american manner of life. Its prominence has additionally created it a frequent topic of public debates concerning fatness, company ethics and shopper responsibility. The McDonald's Corporation's business model is slightly totally different from that of most different fast-food chains. These characteristics gave me a scope to review on Mcdonlads regarding 2 countries that's India and Russia wherever all the style & preferences are totally different. This analysis paper embrace the worldwide operation, selling methods with product, pricing, promotion, menu food variation in each the countries and additional future plans that company have in each the countries. The Technique is employed that's SWOT analysis with field survey. Conclusions and suggestion are drawn from the analysis.