Vol. 3, Issue 3 (2016)
A study on customer’s perception and preferences towards shopping malls in Coimbatore
Author(s): Dr. D Elangovan, R Sangeetha
Abstract: Mall shopping is a buzzword for Indian youth. Mall culture is viewed as a significant change in the life style of Indians, as shopping is no longer an activity of buying things but also viewed as a status symbol and a one-stop retail solution. The coimbatorians are in josh with the advent of two malls and a few more are to come up in the city as they attract them with comfort, entertainment, fashion, food court, window shopping, multibrand portfolio, quality, mall essence, convenience, attractiveness and luxury. This paper focuses on the factors influencing the consumer preference towards malls in Coimbatore. This city is important for its revenue growth, which is nearly twice as much as India’s growth, and high frequency of shopping attitude after the advent of malls. The research design is descriptive and primary data were collected using a survey questionnaire. The sample consisted of 100 respondents and the sampling method was simple random sampling. The respondents were potential general public shopping in the malls. The data was analyzed using SPSS 17.