Vol. 3, Issue 2 (2016)
A study on customer satisfaction towards Maruti Suzuki Swift cars in Udumalpet Taluk
Author(s): Dr. V. Suganthi, R. Renuka M. Phil
Abstract: In this Modern world, transport plays a vital role. Road transport plays a larger role in the recent years. The user prefers this because of its availability, adaptability to individual needs, door to door services and reliability. Of these cars is a very essential transport mode to travel from one place to another place. The present research on “A Study on Custom satisfaction towards Maruti Suzuki Swift cars in Udumalpet Taluk” has been prepared to study the Factors influencing buying decision of customers and their level of with regard to Maruti Suzuki Swift cars in Udumalpet Taluk. For conducting the research, data was collected through convenience sampling of 200 consumers of Maruti Suzuki Swift Car users of Udumalpet taluk. Later the data was analyzed with statistical tools like mean and the hypothesis was tested by using Chi-Square analysis. Garrett Ranking was used to find the factors that influence the buying decision of customers. It reveals that There is significant relationship between Age, Marital status, Educational Qualification and Occupation and there is no significant relationship between Gender, Size of family and Monthly income and level of satisfaction and Mileage ranked first.