Vol. 3, Issue 1 (2016)
Punjab tourism: A SWOT analysis
Author(s): Navdeep Singh, Navneet Kaur
Tourism as a recent term is related to both international and national tourists. Through small improvement in tourism sector, the country can benefited by generating foreign currency and employment opportunities and hence contributing to overall progress of the nation’s financial system. Thus, tourism industry can became most important source of revenue.
The main aim of this paper is to reveal the recent profile of tourism in Punjab to know how the tourism can play a imperative role for the nation’s development. To reflect the current outline SWOT analysis of Punjab tourism has been done.