Vol. 2, Issue 5 (2015)
The alignment of perceptions, motivations and preferences amongst stake holders on wild elephant ecotourism development in Bukit Barisan Selatan national park, Lampung Province - Indonesia
Author(s): Gunardi D. Winarno, Ricky Avenzora, Sambas Basuni, M Bismark
Abstract: The alignment of perceptions, motivations and preferences amongst stakeholders in ecotourism development program does not only cause an inefficiency and uneffective process of ecotourism developement, but also cause such kind degradation value of ecotourism resources itself. In this matter, a research regarding the alignment of perceptions, motivations and preferences between stakeholders in elephant ecotourism development in the Bukit Barisan Selatan National Park (BBSNP) is important to be conducted. This study involved three vital stakeholder in BBSNP, namely local people (Pemerihan, Sumberejo, and Way Haru villages), the BBSNP-officers, and tourists. In assessing the alignment, a close-ended questionnaire was designed to map the perceptions, motivations, and preferences of every stakeholder about elephant, program of elephant ecotourism, ecological impact, social-economy and cultural aspects, as well as about management orientation. The result of chi-square test on 100 sets of stakeholderâ€™s perceptions showed that only 60% which are statistical aggregately classified as insignificant (aligned); aggregately the perception between local people, BBSNP-officers, and tourists also only shows 50% of alignment. The aggregate value of motivation between the people of Pemerihan, Sumberejo & Way Haru is 60.3% un-aligned, while the aggregate value of motivation between local people, BBSNP-officers and tourists is 100% in un-aligned. Last, the aggregate value of preferences amongst all stakeholders is also 100% in un-aligned.