From electronic business to business intelligence in the marketing of tourist companies
Sreten Tesanovic, Marija KneÅ¾eviÄ‡, Mladen Radivojevic, Milica Tepsic, Ostoja Kremenovic
Tourist company in the digital world has to be prepared for a new and a much more complex future. It must count on the major changes in the strategic, organizational and daily work. Finding answers to the questions like the access to the global service, strategic uniting, daily technological changes, the development of new technologies, the role of informational and communicational technologies is becoming more complex by day. In this paper we are dealing with the new technological solutions based on the unique concept of electronic, mobile and intelligent marketing in the tourist companies (e-m-i-Marketing). We consider that the new concept based on the knowledge and new technological solutions secures the tourist companies more efficient collaboration with clients, a better image and the satisfaction of the user of their services. The new business intelligence will secure the tourist company that from a large amount of valuable data locked in applications, platforms for storage of data and data bases it converts into something new â€“ a major advantage.