Vol. 2, Issue 4 (2015)
Marketing on telecom services: A study with special reference to BSNL, Dindigul district
Author(s): S.Saravanakumar, M.Ponniah
Abstract: The telecommunications service user is responsible for the information content of the message. The telecommunications service provider has the responsibility for the acceptance, transmission, and delivery of the message. Bharat Sanchar Nigam Limited (abbreviated BSNL) is an Indian state owned telecommunication company headquartered in New Delhi India. BSNL is the only service provider, making focused efforts and planned initiatives to bridge the Rural-Urban Digital Divide ICT sector. BSNL serves its customers with its wide bouquet of telecom services. BSNL is numerous operator of India in all services in its license area. Bharat Sanchar Nigam Limited (BSNL) formed in October, 2000, is the World's seventh largest Telecommunications Company, providing comprehensive range of telecom services in India. For achieving the aim of providing quality and reliable fixed telecom services, the customers should be offered services to their expectation. BSNL renders services through its employees and so the efficiency and level of satisfaction of the employees make a great contribution towards the achievement of its aim. It is found that study is required in this important area and the present study is proposed in this direction. The objective is to assess the effectiveness of the training provided to the BSNL employees for customer satisfaction and to know the extent to which they are being implemented. The study revealed that BSNL contributed a lot in increasing productivity of employees and developing them through effective training practices and also study the various services provided by BSNL thereby achieving the goals of the organisation.