Vol. 2, Issue 11 (2015)
Service quality of cellular services: A case study
Author(s): Divya L, BH Suresh
Abstract: The study analyzed service quality of cellular services at K.R Nagar taluk of Mysore district. The study has collected 18 samples from town and 88 from different villages of K R Nagar. It mainly emphasized on perception, expectation and satisfaction of customers and analyzed various services offered to customers of K R Nagar. Primary and secondary sources are used for the study. The Data analyzed with the help of SPSS and statistical tools. Study has identified that respondents are satisfied with all the dimensions of service quality like tangibility, reliability, assurance and empathy except responsiveness. Respondents are expecting low prices for call rates, message packs and tariff plans on the other hand they have expressed good opinion about attributes offered.