Vol. 2, Issue 11 (2015)
Inclusive Growth through Women Entrepreneurship- Case Studies in Marketing Success from Tamilnadu
Author(s): B Yasodha Jagadeeswari
Abstract: Entrepreneur is a key factor of entrepreneurship. Small and medium enterprises are the back bone of the Indian economy. As they exist in large numbers and employ many people in the country, their performance is worth an investigation. If there are successful enterprises, replicating the same in similar topography elsewhere would be easy and will augur well for the economy. In Hindu scriptures, woman has been described as the embodiment of shakthi. In present time women are an emerging economic force. Women entrepreneurship is gaining importance in India in the wake of economic liberalization and globalization. The increasing presence of women in the business field as entrepreneurs has changed the demographic characteristics of business and economic growth of the country. There exist a plethora of successful business women entrepreneurs both in social and economic fields in India. They are performing well. Women‐owned businesses enterprises are playing a more active role in society and the economy, inspiring academics to focus on this interesting phenomenon. Despite all the social hurdles, many women have become successful in their career. These successful women have made name and wealth for themselves with their hard work, diligence, competence and will power. This case study highlights such women entrepreneurs particularly in Tamil Nadu who have created a niche for themselves in the competitive business world. The study identified individuals and clusters focusing on specific sectors encompassing the whole of Tamil Nadu.