Vol. 2, Issue 11 (2015)
International journal of multidisciplinary research and development impact of corporate social responsibility on organization and its sustainability: Indian corporate perspective
Author(s): Tanuja Singh, MS Khan
Abstract: This paper attempts to study the recent growth and internationalization of Business in India that has created a vaccume to look into the dictionary of business organizations to include Ethics, Governance and Corporate Social Responsibility as a very important part of Organization’s Funds. The debate on organisation’s sustainability is not new, but the researchers not yet came to an agreement that which tool is better to serve the sustainable business. The aim of this research paper based on secondary research is to evaluate the previous reserachers and evaluate the impact of CSR on Business Performance. The paper also identifies the impact faced by employees of the participatory organizations in their social life and personal life. Various impact of Corporate Social Responsibility is seen in society. They are economically, socially and environmentally connected and has revolutionized the lifestyle in community and organizations. Through review of literature, the paper describes the examples of top performing organisations following CSR that positively affects their business. Organisations supporting CSR carves a way to sustaibale business and also supports the society for community development. The finding of the paper will give a clear direction to where an organisation will lead to if it supports CSR Activities.