Vol. 2, Issue 10 (2015)
Awareness and Satisfaction of Educated Consumers about Consumer Protection Legislation in Tirunelveli City
Author(s): S. Sarasu Devi
Abstract: Most of the Consumers are also not aware of their responsibilities and legislative measures enacted for safeguarding their interests. In order to maximize the consumer satisfaction, every business enterprise is constantly bound to follow, and practice the requirement for consumer protection on national and super national levels. Hence, there is a need to analyse the satisfaction of the consumers towards Consumer Protection Legislation. To examine the awareness and exercise of Consumer Protection Acts, Rights and Responsibilities of the consumers, to identify the recent developments in consumer educational systems and methods provided by the government and consumer organization, to analyses the different systems and methods of consumer education to create consumer consciousness, to highlight the best systems and methods to suit the needs of various Sections of the society at their present existing level position and to bring out the suitable suggestion for the betterment of the existing Consumer education system and method on the basis of the findings of the study. Majority of the respondents who are in the age group of 26-35 years are well aware of the consumer protection act. Majority of the respondents were Graduates. Majority of the respondents were private employees.