Vol. 2, Issue 10 (2015)
Advertisement Effect of OLX and Quikr for Used Product on Consumer of Northern India
Author(s): Yogesh Kumar, Raj Kumar Gautam
Abstract: The needs have multiplied but the income hasn’t. For a largely floating community of young professionals in metropolitan cities unwilling to compromise on their lifestyle needs. The second-hand market offers a more convenient and financially viable means of shopping. The entire second hand market is slowly moving from a highly fragmented business to a more organised avatar. This study aims to find second hand products’ advertising effect of OLX, and Quikr on Consumers. The focus will be to know consumer buying behavior of second hand products in northern India states comprising Punjab, Haryana and Chandigarh and will be conducted among 300 respondents. India’s second-hand market (used good market) was worth about Rs. 60,000 crore in 2011, it went up to Rs. 69,000 crore in 2012 and to Rs. 80,000 crore in 2013 and is expected to touch whopping Rs. 1,15,000 crore by 2015 with the compound annual growth rate (CAGR) of about 15%. Growing aspirations of the middle class have fuelled second-hand products sale and spurred the growth of the second hand market.