Vol. 2, Issue 10 (2015)
Customers perception towards showroom facilities and customer care offered by the select readymade garments in Coimbatore city
Author(s): M.Vidhya, D.Vanisree
Abstract: India has the youngest population profile among the numerically significant countries - there are a lot of young people in different income segments and locations, who are influencing their parents’ spending or spending their own money. Possibly the most challenging concept in the marketing is to deal with understanding the buyer behavior. The attitude of Indian consumers has undergone a major transformation over the last few years. The Indian consumer today wants to lead a life full of luxury and comfort. He wants to live in present and does not believe in savings for the future. An important and recent development in India’s consumerism is the emergence of the rural market for several basic consumer goods. The Indian middle class has provided a big boost to the consumer culture during the recent past and it is hoped that their buying behavior will continue to change in the coming future. Due to fast growth of the services sector per capital income of people of India is also increasing. The number of middle class is increasing due to another fact that people are fast shifting from agriculture to the services and industry sector where growth prospects are reasonably high as compared to the agriculture sector which is showing slow growth.