Vol. 1, Issue 7 (2014)
Customer satisfaction of life insurance policies with reference to Nagapattinam district
Author(s): K.Sankaranarayanan, R.Rajanbabu
Abstract: Insurance is the backbone of a country’s risk management system. In a contract of anrnInsurance, by insurer agrees or undertakes in consideration of a sum of Money (premium) , tornmake good the loss suffered by the insured against a specified risk such as fire and any otherrnsimilar contingency or compensate the insured or beneficiaries on the happening of a specifiedrnevents such as accident or death . The insurance company established on 1970’s. ThernGovernment after careful study of the situation resorted to nationalization by an Act ofrnparliament which began to function on 1st Sep 1956. The Objectives of the study is to studyrnthe various policies offered by LIC of India, and to study the consumer and preference towardsrnLIC of India. The primary data and secondary data will be collected. The study area is limitedrnto Nagapattinam District.