Vol. 1, Issue 7 (2014)
Public Private Partnerships for Rural Development through Creating Business Opportunities
Author(s): A.K. Gill, R N Patel, B K Shahu
Abstract: This paper proposes for public private partnerships (PPP) to be acknowledged as a viable mode of entrepreneurship for rural market development in India, through the mode of business opportunity development. PPP model has started showing promise and prospects in terms of greater mobilization of resources, greater efficiency and quality, reduced costs and access of services to the common man; however, it also generates questions and issues. But the largest aspect to be catered through this model is the development of the â€˜bottom of the pyramidâ€™ (BOP) (Prahlad 2002) and the â€˜capabilityâ€™ (Sen, 2000) development of this BOP stratum. The concern can also be expressed in terms of the human rights of the population concerned. The paper cites examples where the model is being used in implementable and workable propositions targeted towards developing new market as well as business opportunities.