Aggregating small farmers through inclusive agricultural marketing for better market access: A theoretical analysis on the state of Orissa
There is considerable potential in aggregating small farmers through inclusive agricultural marketing in Orissa. Development of regulatory supply-chain arrangement in roping small farmers will ensure fair return to producers and boost agriculture to reduce rural poverty, which is considered to be one of the crucial strategic directions for rural development in the State. Agricultural marketing deals with sustainable livelihoods of small farmers and issue of feeding growing population through small farming cultivation. Agricultural Marketing is the prime mover of the growth of the agriculture sector. This paper highlights a theoretical analysis on agricultural marketing access from small farmers point of view in general and problems through which agricultural marketing in Orissa suffers from and how setting up formal agricultural marketing channel will work for small farmers interest.