Vol. 1, Issue 3 (2014)
A comparative study on the promotion of village and PMRY units by DICS (selected districts – Guntur and Prakasam districts in Andhra Pradesh)
Author(s): Dr. YVS Prasada Rao
Abstract: Micro enterprises, village and PMRY (Prime Minister’s Rozgar Yozana) units, have been given a place of primacy in all the industrial policies. Consequently, the growth of the marginal sector in several aspects like performance, growth rate, credit flow and exports is tremendous in all the years except a few years. Hence, the Government of India from time to time has bestowed many incentives to this sector understanding the socio-economic needs of the needs of the nation. But still there exists a large gap between the needs of the small entrepreneurs and the provisions given to them as identified by the Task Force on MSMEs (Micro, Small and Medium Enterprises). With focus on the evaluation of policies and the thrust areas of the marginal sector during the post-liberalisation period, it is planned to make an in-depth study of the role played by DICs in the changing industrial scenario in promotion of the sector. The marginal units need special attention from the governmental agencies particularly from a nodal agency like DIC. In the background of the DIC programme in the country in Andhra Pradesh, it is intended to study the ground level situation in two selected districts of Andhra Pradesh, Guntur, an industrially advanced district and Prakasam, an industrially and economically backward district on the coastal part of the state. The comparative study has been undertaken on the entrepreneurs belonging to village industries and PMRY units to trace out the differences in the promotional efforts of DICs in the two districts. The study covers the nature and scale of their activity, entrepreneurial backdrop, financial position of the enterprise, and the role played by the DICs in their development, etc. Herewith an attempt is made to collect the data from the respondents regarding the role played by the selected DICs in rendering the services to the sample units. The performance of DICs services, viz., project report preparation, forwarding the units for financial assistance, organizing training programmes, providing technical assistance, and offering single window services, are ranked according to the opinions of the respondents.